Guided configuration follows the principle of a system driven implementation.
What is a “system-driven” implementation?
"We want to radically simplify the implementation of SAP S/4HANA so that customers enjoy rapid success and payback. This is particularly relevant in the cloud, of course, where customers expect to deploy a pre-configured system. SAP therefore provides “guided configuration.” This means that customers no longer define parameters in tables in the way that they are used to doing in ERP systems. Customizing is therefore no longer a manual task. Instead, all customers will need to do in the future is answer a series of questions: The system will then configure itself."
Source:
http://www.news-sap.com/what-is-sap-s4hana-13-questions-answered/
Overview provided in TechEd Bangalore 2015 keynote:
Live Demo of SAP S/4 HANA Guided Configuration - YouTube
1. New entry screen for IMG
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2. Fiori front-end for configuration
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3. Create customer configuration project
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4. Guided Configuration: Start configuration
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5. Select configuration task
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6. Apply configuration settings
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7. Test configuration settings
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8. Execute test and review test results